The Standard, London, a brutalist landmark reborn as a five-star hotel, stands as a vibrant and bold testament to London’s ever-evolving hospitality scene. Breaking the mold of traditional luxury, this hotel offers a unique blend of sophisticated design, a buzzing social calendar, and a prime location in the heart of King’s Cross. For travelers seeking more than just a place to sleep, but a destination that embodies the city’s creative and rebellious spirit, the Standard, London is an experience in itself.
Defining the Standard, London: More Than Just a Hotel
The Standard, London is the brand’s first hotel outside the United States, and it has successfully translated its signature quirky and energetic vibe to a British audience. Housed in the former Camden Town Hall Annex, a 1970s brutalist structure, the hotel’s architecture itself tells a story of transformation.
The building’s iconic concrete facade is a bold contrast to the vibrant, colorful, and playful interiors designed by Shawn Hausman. This juxtaposition is at the core of the hotel’s identity—honoring its historical roots while embracing a forward-thinking, contemporary aesthetic.
It’s an urban retreat designed for the modern traveler, creative professionals, and those who appreciate a lively, social atmosphere. The hotel’s public spaces are intentionally designed to be hubs of activity, encouraging guests and locals alike to mingle. The Library Lounge, with its eclectic book collection and cozy seating, acts as a community space, while its array of restaurants and bars—each with its own distinct personality—ensure there’s always something happening.
A Tour of the Experience: From Room to Rooftop
The Rooms and Suites
The Standard, London offers 266 rooms and suites, each thoughtfully designed with a retro-futuristic flair. The attention to detail is evident, with features like custom Craig Green bathrobes, Italian sheets, and overstocked minibars. The hotel caters to a range of needs, from compact “Cosy Core” rooms for a short city break to spacious suites with private terraces and outdoor bathtubs overlooking St Pancras station.
A notable feature is the variety in room styles—from minimalist designs to bold, geometric patterns. Many rooms feature Bang & Olufsen Bluetooth speakers and bespoke amenities, enhancing the guest experience. The Deluxe Studio Suite with Wraparound Terrace is particularly sought-after, offering stunning panoramic city views that truly capture the essence of London. Recent guest reviews (as of 2025) often highlight the comfortable beds and the unique design, though some note that certain rooms may be in need of a minor refurbishment.
Culinary and Social Hubs
The Standard, London is as much a dining and entertainment destination as it is a hotel. Its food and beverage outlets are a major draw, attracting a mix of hotel guests and Londoners.
Decimo: Perched on the 10th floor, Decimo is the hotel’s flagship restaurant by Michelin-starred chef Peter Sanchez-Iglesias. It’s renowned for its unique fusion of Spanish and Mexican cuisine, cooked over an open fire. With its floor-to-ceiling windows, it offers a fine-dining experience with sweeping views of the city skyline. It’s a culinary hotspot that has received critical acclaim, with reviews (as of 2025) consistently praising the bold flavors and vibrant atmosphere.
Double Standard: This ground-floor bar and garden combines the comfort of a British pub with the classic appeal of an American diner. It serves hearty, delicious fare and classic cocktails, making it a popular spot for a casual meal or a lively evening. Recent trends (as of 2025) show that Double Standard has become a go-to for its weekend boozy brunches and pop-up kitchen takeovers, like the recent collaboration with New York’s cult fried chicken joint, Pecking House.
The Rooftop: Open during the warmer months, The Rooftop bar offers stunning 360-degree views of London. It’s a vibrant, open-air space serving specialty cocktails, pizza by the slice, and a lively atmosphere perfect for a summer evening.
Sweeties: A late-night cocktail bar and discotheque, Sweeties offers a playful and indulgent experience. With its floor-to-ceiling views and a soundtrack provided by live DJs, it’s a haven for those looking for a lively and memorable night out.
Isla: This all-day restaurant offers a serene dining experience with a focus on seasonal British produce and a natural wine list. Its garden terrace provides a tranquil escape from the urban buzz, making it an ideal spot for a leisurely meal.
Step-by-Step Guide: How to Book Your Stay
Booking a stay at The Standard, London is a straightforward process, but a little planning can ensure you get the best experience and value.
Step 1: Research and Plan Your Dates
The Standard, London is a popular hotel, especially on weekends and during peak travel seasons. To secure your desired room type and potentially get a better rate, book well in advance.
Consider traveling during the off-season (January-April, September-November) for lower rates and fewer crowds.
Step 2: Choose Your Booking Method
Official Website: Booking directly through The Standard, London’s website (a Hyatt property) often provides access to exclusive packages and offers, such as food and beverage credits or daily breakfast deals.
Online Travel Agencies (OTAs): Websites like Expedia, Booking.com, and Hotels.com can be useful for comparing prices and reading a wide range of guest reviews.
Travel Programs: If you are a member of a travel program like American Express Fine Hotels + Resorts, you may be eligible for special benefits, such as a room upgrade upon arrival, property credits, or late check-out.
Step 3: Select Your Room Type
Carefully review the room descriptions and photos. A “Cosy Core” room, for instance, is a windowless sanctuary designed for a restful night’s sleep. If a view is a priority, opt for a room with a specific view of the cityscape or St Pancras.
If you’re looking for a special experience, consider a suite with a private terrace and outdoor tub.
Step 4: Check for Special Offers and Packages
Before finalizing your booking, visit the hotel’s “Offers” page on its website. You may find promotions like “stay longer and save” deals, which can offer a significant discount on extended stays.
Step 5: Confirm and Prepare for Your Trip
Once booked, you will receive a confirmation email. Be sure to note the hotel’s check-in and check-out times.
The hotel is located directly opposite King’s Cross St Pancras station, making it incredibly convenient for travelers arriving via Eurostar or by train. Plan your travel from the airport to the hotel in advance, using public transport (the Tube) for a cost-effective and efficient journey.
Practical Tips and Recent Trends
Contactless is King: London has become increasingly cashless, and this is reflected at The Standard, London. Most transactions, from room service to bar tabs, are done via contactless card or mobile pay. Ensure you have a travel-friendly credit card with no foreign transaction fees.
The Rise of Staycations: A notable trend in 2025 is the continued popularity of “staycations.” The Standard, London has capitalized on this by offering curated local experiences, from exclusive DJ sets to art exhibitions and talks, attracting both tourists and Londoners looking for a weekend escape in their own city.
Sustainability Focus: Hotels are increasingly adopting sustainable practices. The Standard, London has been recognized for its conversion of an existing brutalist building, which is a low-carbon approach to development.
Booking in Advance: The hotel’s restaurants and bars, especially Decimo and The Rooftop, are incredibly popular. It is highly recommended to book a table well in advance, even if you are a hotel guest, to avoid disappointment.
Guest Reviews: As of 2025, reviews on platforms like Booking.com and Expedia consistently praise the hotel’s fantastic staff, prime location, and unique design. However, some guests have noted occasional issues with slow check-in times and the need for minor room maintenance.
A Destination Within a Destination: What to Do Nearby
The Standard, London’s location in King’s Cross is a major asset, placing guests at the epicenter of one of London’s most revitalized and exciting neighborhoods.
St Pancras International and King’s Cross Stations: The hotel is directly across from these major transport hubs, offering unparalleled access to the London Underground and Eurostar services. This makes it an ideal base for exploring London and beyond.
Coal Drops Yard: Just a short walk away, this shopping and dining destination is a testament to the area’s regeneration. It features a stunning, modern design and is home to a mix of high-end boutiques, unique artisan shops, and popular restaurants like Dishoom.
The British Library: A treasure trove of human knowledge, the British Library is home to some of the world’s most significant books and manuscripts, including the Magna Carta and original Beatles lyrics. It’s a short walk from the hotel and a must-visit for any book lover.
Regent’s Canal: A tranquil escape from the urban bustle, the canal towpath is perfect for a leisurely stroll or a run. You can also visit “Word on the Water,” a quirky floating bookshop housed in a 100-year-old barge.
Granary Square: This large open space is known for its choreographed fountains and steps leading down to the canal. It’s a lively spot with numerous restaurants and is a hub for community events and markets.
FAQ
Is The Standard, London pet-friendly?
Yes, The Standard, London is famously pet-friendly and welcomes dogs at no additional charge. They often provide special amenities for four-legged guests, making it a great option for those traveling with their pets.
How far is The Standard, London from major attractions like the British Museum?
The hotel is approximately a 15-20 minute walk from the British Museum. Its location in King’s Cross provides excellent transport links via the Tube, making it easy to reach other major attractions like the West End, Covent Garden, and Soho within a short journey.
What are the best restaurants to book at the hotel?
For a high-end, fine-dining experience with spectacular views, Decimo is the top choice. For a more casual, lively atmosphere with classic comfort food, Double Standard is highly recommended. Given their popularity, it is essential to book tables at both restaurants well in advance.
Final Thoughts
The Standard, London has cemented its place as a leader in London’s luxury boutique hotel scene. By marrying a bold, playful aesthetic with a commitment to high-quality service, a vibrant social scene, and a prime location, it has created a unique product that resonates deeply with modern travelers.
It’s more than just a place to stay; it’s a dynamic hub where art, design, and culture converge. For anyone looking to experience a different side of London—one that is both historically significant and unapologetically contemporary—The Standard, London offers a truly unforgettable experience.
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